Search Affiliates: Partners or Parasites? presentation from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.

• Michael Jacobs, VP Products & Services, iMarketing LTD

Using real world case studies of Search and Affiliate integration, we will strike down the popular myths of search affiliates, and discuss how to integrate and improve ROI across both channels.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Search Affiliates: Partners or Parasites?

Words That Work by Frank Luntz is one of my favorite business books.

You may know Frank Luntz from TV appearances around election time. He has a dial system that reflects how voters react to the words of political candidates.

Frank Luntz has also worked with dozens of Fortune 500 companies to fine tune the use of words in their messaging.

The subtitle of Words That Work really says it all: “It’s Not What You Say, It’s What People Hear”.

The book is excellent for anybody in the business of communicating. As a marketer, the case studies and tips are priceless.

In the first chapter, Frank Luntz the ten rules of successful communication (the book goes into detail on each of these rules):

1. Simplicity: Use Small Words
2. Brevity: Use Short Sentences
3. Credibility is As Important As Philosophy
4. Consistency Matters
5. Novelty: Offer Something New
6. Sound and Texture Matter
7. Speak Aspirationally
8. Visualize
9. Ask a Question
10. Provide Context and Explain Relevance

Anyhow, I’d highly recommend Words That Work as a great primer on using words that have the most impact, whether it be to customers or colleagues.

Frank Luntz will be delivering the keynote address at Affiliate Summit East 2010 on August 16 in New York City.

Video: Words That Work by Frank Luntz

The 5k run/walk is taking place Sunday, April 25, 2010 at Essex County Branch Brook Park in Newark, NJ.

You can also join the team and participate in the 1.5 Mile Fun Walk. And if you can’t make it, there is even an option to be on the team without taking a step with the “Sleep-In for the Cure” option.

If you aren’t interested in running, walking or sleeping for Team Affiliate Summit, it would mean a lot if you donated to our team (it’s tax deductible).

Join Team Affiliate Summit to help fight breast cancer.

The Conversion Conference features twenty six educational dual-track sessions, as well as three keynotes: Tim Ash, Bryan Eisenberg, and Jakob Nielsen.

There will be more than 50 speakers and presenters, an expo hall, Birds-of-a-feather lunches, and more.

Special offer for Affiliate Summit fans – get an additional $100 off of the early bird rate when you register with Promo Code CCW545 (save $600 off of the walk-in rate).

More details at http://conversionconference.com/.

New Quality Assurance Considerations presentation from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.

• Kellie Stevens, President, AffiliateFairPlay.com

We’ll look at new quality assurance considerations with sub-affiliate transparency, cross-channel company layering in ad delivery and new behaviors by adware using real life examples and videos.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: New Quality Assurance Considerations

There are currently 60 folks involved in the challenge, and the top ten runners have already tallied 625.05 miles.

Overall, there have been 1238.25 miles run by all of the participants, so it’s $1,238.25 raised so far.

I am at #21 right now (see my Nike+ profile) with 22.82 miles, and I am poised to make a move in the rankings while lots of the runners attend SXSW.

Here are the top ten runners, as of March 10, 2010.

Get more details at http://www.affiliatesummit.com/2010/02/15/affiliate-summit-east-2010-challenge/.

Affiliate Compliance 101 panel from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.

• John Engler, Vice President, UnsubCentral (Moderator)
• James J. Fosina, President and CEO, Fosina Marketing Group
• Jennifer Leuer, VP Strategic Asset Assurance, Experian Interactive

Insight, guidelines and a complete view of compliance from both the advertiser and publisher sides of the table, including how affiliate email practices can affect the reputation, image and deliverability rates of a merchant.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Affiliate Compliance 101

Domaining and Address-Bar Driven Traffic presentation from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.

• Monte Cahn, Founder and CEO, Moniker

How domain owners, web developers and businesses can increase revenue by owning a portfolio of domain names. This program examines the various strategies for domain traffic monetization.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Domaining and Address-Bar Driven Traffic

The book is already available at online and offline book stores.

You can read excerpts of the book on Scribd before making a purchase.

Here is a description of Internet Marketing from the Real Experts:

What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight.

“Internet Marketing from the Real Experts” is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.

These are the people that do this stuff every day. Find out how they do what they do to achieve success with their online businesses.

Their voices, their ideas, their action items, and their lessons learned from mistakes–all for you to grow your business the day you start reading “Internet Marketing from the Real Experts.”

Purchase Internet Marketing From the Real Experts on Scribd at http://www.scribd.com/doc/27662603/Internet-Marketing-From-the-Real-Experts.

Internet Marketing From the Real Experts

The main sponsors are AzoogleAds (Diamond Sponsor), ClickBank (Titanium Sponsor), ShareASale (Platinum Sponsor), Digital River’s oneNetworkDirect (Gold Sponsor), LinkShare (Silver Sponsor), and buy.at (Bronze Sponsor).

See http://www.affiliatesummit.com/10e-exhibitors/ for available sponsorships at Affiliate Summit East 2010.